A policy that must be secured and complied with.
This Privacy Policy outlines how Wheels and Tires Power (“we”, “us”, or “our”) collects, processes, and shares your personal information when you visit wheelsandtirespower.com (the “Site”), use our services, complete a purchase, or otherwise interact with us (together, the “Services”). In this document, “you” and “your” refer to any individual who uses the Services, including customers, site visitors, or anyone whose information we collect under this policy.
We encourage you to read this Privacy Policy thoroughly. By accessing or using our Services, you acknowledge and accept the practices described regarding the collection, use, and sharing of your information. If you do not agree with these terms, you should refrain from using the Services.
Changes to This Privacy Policy
We may revise this Privacy Policy occasionally to reflect updates in our practices or for operational, legal, or regulatory reasons. Any changes will be posted on our site, along with an updated “Last updated” date, and we will take any additional steps required under applicable laws.
How We Collect and Use Your Personal Information
To deliver our services, we collect—and have collected over the past 12 months—personal information about you from different sources, as described below. The type of information we collect depends on how you interact with us.
Beyond the specific purposes listed below, we may use your information to communicate with you, provide our services, meet legal requirements, enforce our terms, and protect our business, users, and others.
What Personal Information We Collect
The personal information we collect varies based on your interaction with our site and services. “Personal information” refers to any data that identifies you, relates to you, or can reasonably be linked to you. Below are the categories and examples of such information.
Information You Provide Directly
When you interact with our services, you may provide information such as the following:
- Contact details (e.g., name, address, phone number, email)
- Order details (e.g., billing/shipping address, payment confirmation, contact info)
- Account details (e.g., username, password, security questions)
- Shopping activity (e.g., viewed items, cart contents, wishlist items)
- Customer support communications (e.g., messages or inquiries you send us)
Some features require this information to function. If you choose not to provide it, certain services may not be available to you.
Information Collected Automatically (Cookies and Usage Data)
We automatically gather certain data about how you use our services (“Usage Data”) through cookies and similar technologies. This may include device details, browser type, IP address, network information, and how you interact with our site and account.
Information from Third Parties
We may also receive your information from third parties, including:
- Service providers that support our Site (such as Shopify)
- Payment processors that handle transactions and collect payment details
- Advertising and analytics partners using tracking tools like pixels or cookies
Any third-party information we receive is handled according to this Privacy Policy. However, we are not responsible for the accuracy of such information or the practices of those third parties.
How We Use Your Personal Information
We use your personal information for several purposes, including:
- Providing Services: To process payments, fulfil orders, manage accounts, arrange shipping, handle returns, and enable reviews.
- Marketing and Advertising: To send promotional messages and show relevant advertisements, including personalised content on our site and elsewhere.
- Security and Fraud Prevention: To detect and address suspicious or unlawful activity. You are responsible for keeping your account credentials secure.
- Customer Communication: To provide support, respond to enquiries, and improve our services.
Cookies
We use cookies to operate and enhance our site, remember your preferences, analyse performance, and better understand user behaviour. Third parties may also use cookies to personalise services and advertising.
Most browsers accept cookies automatically, but you can adjust your settings to block or remove them. Note that doing so may affect how the Site functions and limit certain features.
How We Share Personal Information
We may share your personal information with third parties in specific situations, including:
- With vendors and service providers who assist with operations (e.g., payments, analytics, hosting, shipping)
- With business and marketing partners, including Shopify, for advertising and service delivery
- When you request or consent to sharing (e.g., shipping services or social media integrations)
- Within our corporate group or affiliates for business operations
- During legal or business processes, such as mergers, legal compliance, or enforcing our terms
In the past 12 months, we have disclosed certain categories of personal and sensitive information for the purposes described above.
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or share sensitive personal information to draw conclusions or make assumptions about you.
Over the past 12 months, we have “sold” and “shared” personal information—according to the definitions under applicable laws—for purposes related to marketing and advertising activities.
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers such as basic contact details and certain order and account information | Business and marketing partners |
| Commercial information such as records of products or services purchased and shopping information | Business and marketing partners |
| Internet or other similar network activity, such as Usage Data | Business and marketing partners |
User-Generated Content
Our Services may allow you to post product reviews or other content. If you choose to share content in public areas of the Services, it will be visible and accessible to others.
We do not control who may view the information you make public and cannot guarantee that others will respect your privacy or keep your information secure. As a result, we are not responsible for the privacy, security, accuracy, or misuse of any information you choose to share publicly or receive from third parties.
Third-Party Websites and Links
Our Site may include links to third-party websites or platforms that we do not own or control. If you access these external sites, you should review their privacy policies and terms carefully.
We are not responsible for the privacy practices, security, or content of third-party platforms, including the accuracy or reliability of their information. Any information you share on public or semi-public platforms, such as social media, may be visible to others without restriction. Including these links does not imply that we endorse those websites or their operators.
Children’s Data
Our Services are not designed for children, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, please contact us so we can delete it.
As of the effective date of this policy, we do not knowingly sell or share personal information of individuals under the age of 16, as defined by applicable laws.
Security and Data Retention
While we take reasonable measures to protect your information, no system can be completely secure. Information transmitted online may not always be safe, so we advise against sending sensitive data through unsecured channels.
We retain your personal information only as long as necessary, depending on factors such as maintaining your account, providing Services, meeting legal obligations, resolving disputes, and enforcing agreements.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, though these rights may vary and are subject to legal limitations. These may include:
- The right to access and understand how your data is used
- The right to request deletion of your personal information
- The right to correct inaccurate information
- The right to receive a copy of your data or transfer it to another party
- The right to opt out of the sale, sharing, or targeted advertising use of your data
- The right to limit the use of sensitive personal information
- The right to restrict or object to certain processing activities
- The right to withdraw consent where applicable
- The right to appeal decisions regarding your requests
You can also manage communication preferences, such as opting out of marketing emails. However, we may still send essential service-related messages.
To exercise your rights, contact us using the details provided below. We may need to verify your identity before processing your request. You may also appoint an authorized agent to act on your behalf, subject to verification.
We will not treat you unfairly for exercising your rights and will respond in accordance with applicable laws.
We may use Shopify advertising tools to personalize ads you see on other websites. You can opt out of such uses by visiting Shopify’s privacy page.
Complaints
If you have concerns about how we handle your personal information, please contact us. If you are not satisfied with our response, you may have the right to escalate your complaint to your local data protection authority.
International Users
Your personal information may be processed and stored outside your country, including in the United Kingdom. It may also be accessed by staff or third-party providers in those locations.
When transferring data internationally, we rely on recognized legal safeguards, such as standard contractual clauses, unless the destination country is deemed to provide adequate data protection.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, you can contact us at:
Email: contact@wheelsandtirespower.com
Address: 124-128 CITY ROAD
LONDON
ENGLAND EC1V 2NX